Starting my eyelash business as an Asian American was a deeply personal journey. Growing up, I often struggled to find beauty products that suited my eye shape, especially when it came to eyelashes. Many lashes on the market were either too dramatic or didn’t fit the unique contours of my eyes, leaving me frustrated with limited options. I also noticed that many lash styles weren’t practical for an office setting or more conservative environments—too bold or long for day-to-day wear. That’s when I decided to create a line of lashes that are not only tailored to be subtle enough for professional settings. My goal was to offer lashes that enhance natural beauty without being over-the-top, so people can feel confident, polished, and comfortable in both their personal and professional lives.